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25.5.2022 - 8.6.2022 (Week 9 - Week 11)
Loh Qiao Yin / 0348923
Digital Photography and Imaging / Bachelor of Design in Creative
Media / Taylor's University
[Project 2C - Conceptual Product Photoshoot]
Part 1- Research Presentation
Part 2- Mock Up
Part 3-
Final artwork
LECTURES
Week 9:
Digital Surrealism
Surrealism- An art movement that defies logic and incorporates bizarre
juxtapositions, often invoking a strange feeling in the viewers.
Fig 1.1 Example of surrealism, 27 May 2022
Creating surrealism artwork
- Dreamlike scenes and symbolic images
- Unexpected, illogical juxtapositions
- Bizzare assemblages of ordinary objects
- Primitive or child-like designs
Creating surrealism artwork
- Dreamlike scenes and symbolic images
- Unexpected, illogical juxtapositions
- Bizzare assemblages of ordinary objects
- Primitive or child-like designs
INSTRUCTIONS
Project 2C- Conceptual Product Photoshoot
1) Illusion that is created by a combination of 2 objects.
2) Pinterest to view references and inspirations, pin them.
3) Find objects in your surrounding that you can use for the
project.
4) Sketch your idea.
Project 2C - Conceptual Product Photoshoot
i. RESEARCH PRESENTATION
-Reference mood board
I am unfamiliar with photo manipulation so Pinterest is a good place for me to search for references to grasp the idea.
Fig 2.1 Image from escaner.cl.com, 1 June 2022
Fig 2.2 Image from veganizedworld.com, 1 June 2022
Fig 2.3 Image from Stephen Mcmennay, 1 June 2022
- Idea summary
Firstly, I look at the form, the shape of the object. If it is a cylindrical object, then I would manipulate it with another object with a cylindrical form. This allows a smooth transition of the overall look of the manipulated object. However, it is not a strict guide that I am following.
Secondly, I will match two objects with no relevance at all. This is to surprise the viewers with the unexpected. Lastly, I will find objects around me that I can easily take a photograph of.
Sketch #1
I chose to have 2 objects with the same form as I think it would
be easier for me to make a smooth manipulation. One is a battery,
and the other is my favourite ink pen.
Fig 2.6 Sketch #1 Idea, 13 May 2022
Sketch #2
I saw a half-used superglue on my table and thought what if
it does not squirts out glue, instead, it squirts out a ray
of light?
Fig 2.7 Sketch #2 Idea, 1 June 2022
Sketch #3
My mom was buying apples frequently lately and there is a
masking tape I bought. I thought instead of tape, what if it
is apple skin.
Fig 2.8 Sketch #3 Idea, 1 June 2022
ii. MOCK UP
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I used 2 different sizes of flashlights to see which has the
ray of light suitable for my idea. I also shined them from
different angles. The superglue was positioned in front of
an object to create depth. If I just put a superglue in
front of a black background, it would appear floating in the
void and I do not want that look.
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Fig 2.9 Photography set up on my study table, 8 June
2022
Fig 3.0 Mock up of my subjects, 8 June 2022
Decided on this photo as the base photo for editing. The
light glare at the right was created using the flashlight.
The air dryer is merely acting as a prop in the background
so the superglue will not appear floating in the void.
Then, I imported the ray of lights from the flashlight and
played with different layer modes to get the result I
want.
The last round would be adding lighting effects to ensure
everything looks cohesive in the same photo, I added a
vignette using brush strokes in multiply mode as well as
some coloured light glare using screen mode.
Something felt off and I noticed it is the shadow.
Fig 3.4 Before vs After of the shadow, 8 June 2022
To mimic the night sky in astrophotography, stars were
added. Light blue stars royalty-free image taken
from <a
href="https://lovepik.com/images/png-beautiful.html">Beautiful
Png vectors by Lovepik.com</a>
iii. Final Submission
I tried to mimic the feeling I get when looking at astrophotography, how some people shine a flashlight into the dark sky but are surrounded by the twinkling stars and whatnot. In the end, this is just me playing with the prompt I made for myself: ‘Superglue squirting light’.
Fig 4.0 Final submission of Project 2C, 8 June 2022
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Fig 4.1 Final submission of Project 2C in PDF, 8 June 2022
FEEDBACK
Week 11
You may proceed with your idea. During the manipulation stage add some stars to mimic the outer-sky feel.
Week 10
Sketch# 2 is kinda cool. You may proceed with the idea.
REFLECTION
Project 2C was a light-hearted project I guess. I enjoyed looking at my peers' wild ideas and getting entertained by their work. This project helped me to generate ideas in a way I am not used to, which is in the realm of surrealism. Overall, I will try to bring this creative juice over to my last project.
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