DESIGN RESEARCH METHODOLOGY - Assignment 3 [Research Design- Primary Data]

  

18.10.2022 - 8.11.2022 (Week 8 - Week 11)
Loh Qiao Yin / 0348923 
Design Research Methodology/ Bachelor of Design in Creative Media / Taylor's University
Assignment 3
[Research Design- Primary Data]


LECTURES

All lectures completed in Assignment 2 and Assignment 1


INSTRUCTIONS

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TASK

Week 8
Brief outline of the plan for the research method

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Fig 2.1 Research Method Draft, 25 October 2022

Week 9
Detailed observational studies. The survey questions in the questionnaire are still a draft.

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Fig 2.2 Detailed observational studies, 26 October 2022

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Fig 2.3 Questionnaire draft, 27 October 2022

Week 11
Final Submission: Research Design - Primary Data

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Fig 2.4 Final Research Design - Primary Data slides, 13 November 2022


FEEDBACK

Week 11
General feedback

-Observational studies work by following a set of parameters
created by the researcher

Specific feedback
-Numbering the sub-questions is also important to ensure a smooth process when analysing the result
-My observational study can benefit from having a table for the parameter between game criteria and cultural heritage element (horizontal and vertical column/row concept)

Week 10

General feedback

-Design the questions in google form as the questions can only be reviewed clearly when it is based on a completed google form.

Specific feedback
-improve the variables used in the Likert scale
-indicate the definition of cultural heritage in this study
-Rephrase a few questions to become clearer
-Add a few more questions for collecting the demographic data

Week 9

General feedback

-Ensure the questionnaires are relevant to the research questions and objectives

Specific feedback
-Be aware of avoiding visual bias when analysing the art styles in different games (How to ensure that the respondents and I  are objective in giving opinions)
-Have some studies on what does the types of culture means (How to define Greek mythology/Peranakan Chinese culture etc.)
-Define what aspects of cultural heritage contributes to an aesthetic visual representation, is it the food, language, lifestyle, architecture etc.
-Explore if the art style is standalone which does not contribute to the cultural heritage or is it the art style that supports the cultural heritage

Week 8
- N/A [ILW]


REFLECTION

Through this assignment, I discovered that I get overwhelmed easily by having too many ideas floating in my mind. I tried to have every single detail already planned out in my mind. This is a mistake as I ended up in a mental block by setting an unrealistic expectation. Nevertheless, I was aware that I had to change my mindset and overcome it by writing down brief ideas in bullet points instead of focusing on making a perfect plan in the early writing stage.

I also managed to obtain huge benefits from the feedback I got for my research method draft, especially on the part where Dr Hayati bring up the issue of cultural bias when analysing a culture. It reminded me to be conscious about being objective at all times.

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