11.4.2022 - 18.4.2022 (Week 3- Week 4)
Loh Qiao Yin / 0348923
Design Principles / Bachelor of Design in Creative Media / Taylor's
University
Topic 2 -:
[Emphasis/ Balance/ Repetition/ Movement]
LECTURES
Emphasis:
- Attention-seeker
- Can be achieved using value/ colour/ atmospheric perspective/ composition/light
Fig 1.1 Visual representation of how emphasis works, 7 April
2022
Picture retrieved from medium.com
Balance:
- Equal distribution of visual weight
- Viewer feels comfortable
Symmetrical:
- Divide a picture in half, the elements on one side will be the same with the other side.
- Axis may be horizontally and vertically, or even arranged from the central point that spreads outwards, resulting in radial balance.
Asymmetrical:
- Strategic placement of elements with different sizes/shapes that balance each other out.
Fig 1.2 Visual representation of symmetrical and asymmetrical, 7
April 2022
Picture retrieved from uxengineer.com
Repetition:
- Creates rhythm and pattern as well as consistency in a work
- A good move when combined with variety to avoid monotony
Movement:
- The path the eyes follow
INSTRUCTIONS
- Exercise 2: One design for each two design principles (Emphasis/ Balance/ Repetition/ Movement)
- Recap of selected design principles
- Design process:
- idea exploration and
description
- final outcome in PDF and short
rationale
- feedback given by the
lecturer
- reflection on the particular
exercise
IDEA EXPLORATION & DESCRIPTION
Fig 3.3 Compass design that inspired me, 11 April 2022
FINAL OUTCOME
VISUAL RESEARCH
To show that emphasis and balance are everywhere other than on a canvas or
screen.
Emphasis:
The red splash of pattern in between the white and black colour of the outfit. The overlapping effect of the red pattern on top of the dress and even popping out a little on the shoulder, helps to emphasize the red pattern even more.
The red splash of pattern in between the white and black colour of the outfit. The overlapping effect of the red pattern on top of the dress and even popping out a little on the shoulder, helps to emphasize the red pattern even more.
Fig 2.1 Stephane Rolland's outfit design, 7 April
2022
Bright facial paint worn by a group of indigenous people-- The Huli
Men. The yellow part highlights the top part of the face, contrasting
with the dark red part indicating the bottom part of the face.
Fig 2.2 Photography by Jimmy Nelson, 7 April 2022
Balance:
An amazing outfit that strikes a balance between white and red. The colours are distributed equally on the model's figure.
An amazing outfit that strikes a balance between white and red. The colours are distributed equally on the model's figure.
Fig 2.3 Model: Wisdom Kaye, 7 April 2022
A small architectural model built based on the word prompt 'balance'
from my previous enrolled module called 'Spatial Design'.
Fig 2.4 A model built by myself in Spatial Design module, 7 April
2022
Repetition:
Iconic. That's all I have to say. The portrait was repeated to achieve a sense of consistency in the main subject of the artwork. To prevent the artwork from getting monotonous, variety was introduced and shown through the popping colours.
Iconic. That's all I have to say. The portrait was repeated to achieve a sense of consistency in the main subject of the artwork. To prevent the artwork from getting monotonous, variety was introduced and shown through the popping colours.
Fig 2.5 Andy Warhol's artwork 'Shot Marilyns' , 7 April 2022
The rectangular and overlapping patterns in the weaving show
repetition. I also like eating ketupats thus I chose this photo as an
example.
Fig 2.6 The weaving in ketupat, 7 April 2022
Movement:
Long exposure photography is always good at showing a sense of movement due to the 'ghost-like' effect. The dragging motions are like a 'step-by-step' process and our brains tend to connect them together subconsciously.
Long exposure photography is always good at showing a sense of movement due to the 'ghost-like' effect. The dragging motions are like a 'step-by-step' process and our brains tend to connect them together subconsciously.
Fig 2.7 Photography by John Mclintire, 7 April 2022
Leading lines into a one-point perspective is a fool-proof technique to
show movement in paintings. It is also a great way to show depth in
landscape artwork.
Fig 2.8 Artwork by Carmen Frank, 7 April 2022
IDEA EXPLORATION & DESCRIPTION
Repetition
I have always liked the idea of combining repetition with variation
as it creates consistency but also a visual that is not
monotonous. I was also inspired by Andy Warhol's artwork and tried to
explore the colour palette that is out of my comfort zone.
The idea behind this design is to call out all the two-faced toxic
people, the snake, also in an 'S' shape, is a metaphor commonly used to
describe evil/ toxic people too.
Fig 3.1 Design concept for 'Repetition' , 11 April 2022
Balance
I figured out this would be a good chance for me to create a
symmetrical compass-like design because I am attracted to the aesthetics
and geometrical shapes in a compass, especially the ancient-looking
ones.
Fig 3.2 Design concept for 'Balance' , 11 April 2022
Image retrieved from indiamart.com
Movement
Growing up with comic books, I have always liked how the action scenes
are drawn with action speed lines to express a sense of fast/ dynamic
movement. Unlike movies where movement is shown to the viewers, in
comics, the viewers are prompted to imagine the movement.
Fig 3.4 Design concept for 'Movement' , 11 April 2022
Emphasis
When people wear a paper bag over their heads, it always comes off
as a sad feeling for me. I hoped to express the idea of being a
'nobody' and used a bright blue as it is commonly associated with
sorrow and sadness.
Fig 3.5 Design concept for 'Emphasis' , 11 April 2022
Fig 3.6 Inspiration behind this concept, 11 April 2022
Image retrieved from kushagratiwari.wordpress.com
DESIGN DEVELOPMENT
I decided to proceed with 'Movement' and 'Emphasis' as they were more enjoyable to work with and I hope to further improve the concepts and design aspects of both artworks.
Movement
I added more action lines for the bullet as well as extended the
canvas to the right side to create some empty space for the bullet
to 'shoot' to. Previously, it looked cramped. To further enhance the
movement of the bullet, I added motion blur to the outline of the
bullet. Lastly, to add a delicate touch, I made the white action lines fade on the ends. (Blue circles indicate changes)
Fig 4.1 Progress made on 'Movement' artwork, 18 April 2022
Emphasis
The size of the character was made bigger to improve the intensity of emphasis on it. Besides, Ms Jinchi also suggested adding small detail such as the reflection of tears on the character's face. The shading of gradual light to dark was also improved.
Fig 4.2 Progress made on 'Emphasis' artwork, 18 April 2022
FINAL OUTCOME
Movement
Fig 5.1 Final outcome for 'Movement' , 18 April 2022
Emphasis
Fig 5.2 Final outcome for 'Emphasis' , 18 April 2022
PDF File
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Fig 5.3 Exercise 2- Movement and Emphasis in PDF, 20 April 2022
FEEDBACK
The design for 'Repetition' received lots of constructive feedback,
from the choice of colours to how the idea of the artwork was not
conveyed efficiently. When it comes to toxic people and snakes, I should
have conveyed something venomous and dangerous, but the colour palette
looked fun and bubbly with the cute snake illustration, which could have
been incorporated in a better way with the word 'toxic'.
For 'balance', Ms Jinchi liked the geometrical shapes and suggested
taking more inspiration from dreamcatchers. Next for 'movement' , I was
suggested to take a look at pop art and Roy Lichtenstein's work for the
colouring aspect. For 'emphasis' , the design principle could be pushed
even further by enlarging the emphasised character. In the end, I went
with my favourite designs which are 'movement' and 'emphasis'.
REFLECTION
I think the common thing learned from both artwork is how space is important. For my 'movement' artwork, I needed a space in between the bullet head and the frame that is small enough to show tension but also big enough for it to have a flow to 'shoot' forward. The 'G' in the word 'BANG' was also slightly cut off to show that the word enlarged with the sound that it got out of frame. For my 'emphasis' artwork, I needed very minimal space in the crowd for the main character to 'pop' and attract attention to it. To recap, the learning experience was a fruitful one.
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