3.5.2022 - 10.5.2022 (Week 6 - Week 7)
Loh Qiao Yin/ 0348923
Typography / Bachelor of Design in Creative Media / Taylor's
University
Task 2/ Typographic Exploration & Communication
LECTURES
Lectures 1 to 6 are completed in Task 1- Exercise 1 and 2
Week 6
Typography: Task 2 Process Demo
Mr. Vinod showed us the process of setting up a new document to kick
start our new typography assignment.
Fig 1.1 Typography Task 2 Process Demo, 1 May 2022
INSTRUCTIONS
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Task 2: Typographic Exploration & Communication
i. SKETCHES
Flushed out six thumbnails of different compositions, mainly playing with some headline designs. After some peer feedback, I decided to further develop two variations of 1, 2 and 5.
ii. HEADLINE DESIGN
Wanted to create a code-like design for the word 'Code' by using the numbers to form the words. I searched up binary code for accuracy and used the exact letters because to me, design should also consider accuracy and not just aesthetics if I want it to be a solid design. Little did I know, the effort would be futile afterwards and I dragged myself into a hell pit.
Flushed out six thumbnails of different compositions, mainly playing with some headline designs. After some peer feedback, I decided to further develop two variations of 1, 2 and 5.
Fig 2.1 Thumbnails of different layouts, 10 May 2022
ii. HEADLINE DESIGN
Wanted to create a code-like design for the word 'Code' by using the numbers to form the words. I searched up binary code for accuracy and used the exact letters because to me, design should also consider accuracy and not just aesthetics if I want it to be a solid design. Little did I know, the effort would be futile afterwards and I dragged myself into a hell pit.
Fig 2.2 Binary code chart uploaded by Louise Allen, 14 May
2022
Fig 2.3 Headline design in Illustrator, 14 May 2022
Fig 2.4 Close-up of headline design, 14 May
2022
Fig 2.5 Error, 14 May 2022
Fig 2.6 Unintentional new headline design, 14 May 2022
Fig 2.7 Close-up of new headline design, 14 May
2022
iii. 1ST LAYOUT PROGRESS
Fig 2.8 1st layout progress, 14 May 2022
iv. 2ND LAYOUT PROGRESS
Made new changes based on the first round of feedback for all 3 layouts. In the end, I have decided on the 3rd layout as I like the descending flow of subheadings creating a rhythm on the right page and also it has my favourite headline design.
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Fig 2.9 2nd layout progress, 14 May 2022
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Fig 2.10 Layout in blocks, 14 May 2022
v. FINAL SUBMISSION
Task 2: Typographic Exploration and Communication
Task 2: Typographic Exploration and Communication
Fig 2.11 Final submission Task 2 in JPEG, 14 May
2022
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Fig 2.12 Final submission Task 2 in PDF, 14 May 2022
Fig 2.12 Final submission Task 2 in PDF, 14 May 2022
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Fig 2.13 Final submission Task 2 (baseline grid), 14 May
2022
Typeface: Univers LT Std (75 Black Oblique, 75 Black), Gill Sans Std (Regular, Bold)
Font size: 10 pt (text), 14 pt (subheading), 26 pt;94 pt;106pt (headline)
Leading: 12 pt, 16 pt
Paragraph spacing: 12 pt, 16 pt
Average characters per line: 36-42
Alignment: Left justified (text), Left aligned (subheading)
Margins: 10 mm (top, left, right, bottom)
Columns: 3
Gutter (for columns): 5 mm
FEEDBACK
Week 8
Specific feedback
(Peer feedback)
- Layout #1 still has some readability problems because the texts look like they are jumping around too much.
- Layout #3 is the most interesting because of the headline design that has the 'code' word fading out.
General feedback
Be aware of inconsistent line length.
Specific feedback
- Layout #1 has too much empty space here and there
- Layout #2 line length too different; put headline in one straight sentence; add binary code effect to all headline words
- Layout #3 formatting of text is slightly better; set a common starting point for the alignment of text; push body text to the top to allow the headline sit at the bottom; subheading must be relevant to the body text sitting below it
REFLECTION
Experience
This task gave me the feeling of designing a magazine or a travel
brochure, and it. is. difficult - ranging from wanting to make a creative
and workable design to arranging the body texts in a way it does not look
heavy. The latter was the hardest part because it is just too many texts
for me and I wanted to just delete the text boxes to reduce the clutter
instead of thinking of ways to arrange them effectively (which I believe
is one of the learning goals of this task).
Observations
I am in awe of other students' good sense of layout, exploration of
space, play with body texts hierarchy and good alignment. Definitely keeps
me motivated to take reference from them and apply it in my own way, in my
own work.
Findings
Findings
There are a lot of technicalities and design rules that I have to list
out and tick off one by one when designing my layouts. I am not a
fan of following rules but they are definitely crucial in building my
foundation and basics in typography and creating an effective and
pleasant-looking spreadsheet. For now, everything still feels kind of
too much for me to remember intuitively and apply naturally in my design
but with more attempts and try-outs I will get there.
FURTHER READING
Fig 6.1 'Playing with Type: 50 Graphic Experiments for Exploring Typographic
Design Principles' by Lara McCormick, 1 May 2022
The writer emphasizes the act of play in any design exploration
throughout the book. The small exercises suggested were really
interesting and show the possibilities of type design in a playful
manner. It also constantly reminds me to incorporate design principles
into my design instead of just wanting something to look flashy or
aesthetic, because a solid design always has design principles
supporting it, such as contrast in size/direction, hierarchy,
figure/ground relationship.
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