7.6.2022 - 14.6.2022 (Week 11 - Week 12)
Loh Qiao Yin/ 0348923
Typography / Bachelor of Design in Creative Media / Taylor's
University
Task 3B/ Type Design & Communication
LECTURES
Lectures 1 to 6 are completed in Task 1- Exercise 1 and 2
Week 10
Typography: Task 3B (Sticker Lettering)
Mr. Vinod briefed us on Task 3B, mainly on informing us about the
difference between lettering and calligraphy.
Fig 1.1 Typography Task 3B, 4 June 2022
INSTRUCTIONS
The latest update of MIB on Task 3B.
Fig 1.2 Task 3B MIB, 4 June 2022
Task 3B: Type Design & Communication
i. RESEARCH
Expanding my visual library on lettering designs ranging from different art styles.
Expanding my visual library on lettering designs ranging from different art styles.
Fig 2.1 Design by Sachin Naik, 5 June 2022
Fig 2.2 Design by Sergey Kandakov, 5 June 2022
Fig 2.3 Design by Neil Hubert, 5 June 2022
Fig 2.4 Design Ilham Herry, 5 June 2022
Decided on the Hungry Ghost Festival because it is always fun
working with something that is deemed scary. Besides, it is a great
opportunity for me to learn more about this Chinese traditional
culture.
Fig 2.5 Chinese Talisman, 5 June 2022
Fig 2.6 Book design on Hungry Ghost Festival by Chong Kar Yan,
5 June 2022
ii. SKETCH
I have concluded a few keywords to keep in mind: Geometric borders,
squares, ghost money/ joss paper, incense stick, and smoke.
iii. DIGITALISATION
Proceeded with the idea from #5
Fig 2.7 Sketches, 7 June 2022
Proceeded with the idea from #5
Fig 2.8 Idea explorations, 13 June 2022
Fig 2.9 Colourised version, 13 June 2022
After feedback, I added tonality and more smoke effects. I had to pay
attention to not create awkward tangents between the smoke lines and
the alphabets. The flat colour shading was done using the divide
function in the pathfinder. Very handy.
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Fig 3.0 Pathfinder rocks, 19 June 2022
Fig 3.1 Progress from left to right, 19 June 2022
Fig 3.2 Improved design, 19 June 2022
iv. STICKER TRY-OUTS
It was a back-and-forth process of identifying and solving problems I did not know could happen.
Fig 4.1 Testing, 19 June 2022
Fig 4.2 Testing, 19 June 2022
Fig 4.3 Testing, 19 June 2022
Fig 4.4 Sticker in Telegram, 19 June 2022
I have decided on using a white background for my sticker.
After this one, I rounded the white background for the right corners.
Fig 4.5 Reworked Sticker in Telegram, 21 June 2022
v. FINAL SUBMISSION
Task 3B: Type Design and Communication
Fig 5.1 Final Submission of Task 3B- B&W in PNG, 21 June
2022
Fig 5.2 Final Submission of Task 3B- Colour in PNG, 21 June
2022
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Fig 5.3 Final Submission of Task 3B in PDF, 21 June
2022
Fig 5.4 Screenshot of final sticker in Telegram, 21 June
2022
FEEDBACK
Week 13
General feedback
- Looks good, I am okay with it!
Specific feedback
- Round off the white background edges on the right side.
Week 12
General feedback
- The colour is too plain, add tonality to it.
Specific feedback
- Add more smoke lines by drawing white lines over the black patch.
Week 11
General feedback
- Okay
Specific feedback
- The style for 3rd sketch looks ghostly, but the tongue is not working.
- The background stamp for 2nd one might not make it a good sticker.
- For the 5th one, the joss sticks are a good idea but make it skinny and minimal, the lettering follows the 3rd one.
REFLECTION
Experience
I felt quite a bit of a sense of achievement seeing my own creation in a
digital sticker that can be shared on Telegram. Besides, this project was
very fun for me, maybe because I got lucky with my creative juice and kind
of nailed the design I wanted and got it accepted with minor changes
required. I also think that being aware of the tools such as 'Effects' and
'Pathfinder' and making a design that can be aided by these tools are the
reason why I enjoyed this task.
Observations
I am definitely much more productive when I get to have sufficient time
to make changes right after I got my feedback in class. Sometimes I might
feel a bit pressured because it seems like a limited time but as soon as I
start doing the task in the classroom, I tend to finish it faster compared
to when I am at my house.
Findings
Findings
Now I do not see stickers on Whatsapp and Telegram as just 'this looks
pretty' but I would take notice of how the lettering in them works, what
are the graphical elements in it and how the colour stands out. I found
out that what makes some stickers very satisfying to look at is how the
lettering wraps around each other and they all form the sticker as a
whole. There is a bubbly/ fluidity in it. Overall, task 3B is another
task that makes me go: "Oh, things are actually not as complicated as it
seems, " It is easy to feel overwhelmed when we have not tried something
but that does not mean it is not achievable.
FURTHER READING
Fig 6.1 'The Vignelli Canon' by Massimo Vignelli, 21 June 2022
The author brings our attention to the technicalities of design through
the intangibles aspects. It is a refreshing way for me to look at the
techniques of design, the aspects mentioned are the following but the
one I am interested in the most is appropriateness.
Fig 6.2 Intangibles aspects that are covered in the book, 21 June
2022
A good design also depends on its appropriateness at a given time,
given context. What works in one situation might not work in another.
Things we should consider are the expression, colour, texture and what
the client needs. It is more of tailoring your design to suit and solve
a condition rather than following strict rules, as it is important to
listen to the wants too.
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